Thursday, February 17, 2011

Printing Big :: Claresholm Alberta Photographer

A while Back I made a reference that was getting ready for large project. Well this week I finally delivered the prints we envisioned during the initial planning stage. It all began when I mentioned to the local manager of Recreation Services that very few of the images in their leisure guide showed people actually using their facility. He agreed and later came back to me and asked if I had any examples of what could be used. I informed him that I had a few ideas and if he gave me a few days I would show him some images. The next day I produced the following images of my self:

When I showed these to him he seemed to like the look and said he would get back to me. After a few conversations we eventually decided to work together and we set a date for the shoot.
The project encompassed licencing images for advertising and printing and printed images for display and promotion of a new campaign on healthy living in the city using the available facilities. The City of Brooks has two beautiful facilities for the residents to use and we tried to cover a broad range of uses.
Right from the beginning we were thinking of printing big. I this case the final prints are 3 feet high by 6 feet wide. We knew the images would be in potentially humid environments so we opted to print on vinyl bannering material. Over the span of a few separate days we shot the following sports along with some staff photos:
  • Swimming
  • Weight training/Cardio
  • Basketball
  • Volleyball
  • Running
  • Hockey
  • Lacrosse
The city is currently using some of the images from this project in their current leisure guide and will soon be displaying the large vinyl prints in both of their facilities.
There are a few things that I was either reminded of or learned through this experience.
  1. Having an assistant is invaluable
  2. Make sure you have lots of memory cards (especially when shooting in RAW)
  3. Begin with the end in mind but be prepared to make changes on the fly
  4. Printing on vinyl is a little tricky
  5. Know your camera and be aware of the strengths and limitations of your system.
  6. don't be afraid to make suggestions and put yourself out there it may just result in a great opportunity
Check back later. I will be posting the final banner images after the city has their unveiling of their campaign.

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